The Challenge
With the increase of companies that have similar business models in the space, Sentient Jet sought to differentiate from competitors and find a way to encourage Cardholders to fly more hours annually.
The Idea
Understanding the Sentient Jet demographic and what is most important to them—travel, food and wine—we ideated, designed and built a multifaceted benefits program for Sentient Jet Cardholders, featuring the most exclusive offers to the finest hotels, vineyards and retailers across the nation. This came in the form of a printed guide mailed annually to Sentient’s 4,000 Cardholders. Partnering with the leading brands, we developed exclusive offers and money-can’t-buy experiences.
To align with the luxury aesthetic of Sentient, the guide was housed in elegant packaging that would surprise and delight this discerning audience, promoting the highest level of service. Follow-up communications and other promotional collateral were deployed on behalf of not only Sentient Jet, but also the featured partners.
The Results
The Cardholder Benefits Guide has been a continued success since inception. Over the past five years, redemptions have increased 136% with partners, encouraging Cardholders to fly with Sentient to redeem their hotel offer or travel experience.
Sentient Jet has seen an increase in customer retention and brand loyalty since the introduction of the guide.