Oceania Cruises wanted Marina and Riviera to be the most elegant ships in their class. We made design the differentiator.
Partnering Oceania with the legendary crystal house Lalique, we created custom crystal grand staircases that became the signature of each ship, then extended the collaboration through onboard Lalique appointments and joint marketing. A second partnership with Wine Spectator produced the only restaurants ever to carry the Wine Spectator name.
IMPACT
Signature design elements unique to Marina and Riviera · The only restaurants ever permitted under the Wine Spectator brand · A luxury identity no competitor could replicate.