The best partnerships often hide in plain sight. Simon Malls had underused retail space; Jackson Hewitt needed to reach customers during tax season.
We connected the two, turning vacant mall storefronts into seasonal tax-preparation offices — more foot traffic for Simon, more returns for Jackson Hewitt, and found value for both.
IMPACT
Increased foot traffic for Simon Malls · Sustained revenue growth and higher return volume for Jackson Hewitt · Still running more than fifteen years later.