When we met Audemars Piguet in 1999, the maison carried 140 years of craftsmanship — and almost no presence in the United States, then only its ninth-largest market. Where others saw a brand past its prime, we saw one poised for rebirth.
Rather than buy awareness, we built it — pairing Audemars Piguet with complementary luxury houses, cultural tastemakers, and unforgettable experiences, beginning with the “Time to Give” charity event that placed the watches on the wrists of the people who would appreciate them most. Interest led to desire, and desire led to sales.
IMPACT
U.S. sales up 2,500% · The U.S. became Audemars Piguet’s largest market in the world · $100M+ in revenue · A relationship that endures more than two decades later.