Rolls-Royce Motor Cars Selects Axcess Worldwide as Experiential Agency of Record
March 27, 2017 | Kirk Posmantur
I am extremely proud to announce that Axcess Worldwide (AXW) has been selected to be the Experiential Agency of Record (AOR) for Rolls-Royce Motor Cars North America (RRMC). In this capacity, we will be responsible for the strategy, planning, implementation and execution of RRMC’s full experiential marketing calendar, including events at Pebble Beach Concours d’ Elegance and Art Basel Miami Beach, new product launches, driving events, local dealer events, affinity partner programming, strategic initiatives and more.
RRMC has a storied, 115-year history at the pinnacle of luxury and as the leading brand in the ultra-luxury automotive segment. The brand has been pushing boundaries in the pursuit of perfection – from the early pioneering experiments of its founder Sir Henry Royce, to its visionary EX models which imagine what a Rolls-Royce could be in 2040 and beyond. The heritage brand continues to revolutionize what this automotive category means to the world’s elite, and has exceptional plans for the future.
The partnership between RRMC and AXW first began in 2008 with the facilitation and execution of targeted local dealer and hotspot events in key pockets of wealth. We leveraged our family of ultra-luxury brands to curate non-traditional and differentiated programming to inspire qualified prospects and target loyal drivers. In the following years, we were able to prove success and build a strong foundation in strategic experiential marketing to ultra high net worth individuals.
Much of the AXW team collaborated over the course of several months to build a comprehensive proposal. Our Request for Proposal (RFP) illustrated strategic, innovative and forward thinking concepts that we believe will help shift brand perception and inspire a new customer segment to value the brand.
We are excited to be considered an extension of the RRMC marketing team and are honored to be trusted with the responsibility of supporting growth for this iconic brand through the development of world-class experiences. As always, we are grateful for your continued support, and the opportunity to create big ideas on behalf of our family of brands.
Chairman & CEO