Two icons. One improbable idea. Graff wanted the next generation of luxury buyers; Beats wanted the ultimate stamp of prestige. Each held exactly the credibility the other was chasing.
We brought them together and debuted one-of-a-kind, diamond-encrusted Beats headphones on the world’s biggest stage, the Super Bowl. The collision of fine jewelry, music, and culture opened new markets for both houses. Sometimes the best partnership is the one no one else would dare to make.
IMPACT
New markets opened for both brands · Millions in earned exposure and sales · Continued collaborations and measurable business growth.