Axcess Granted

2020 Q3

By August 7, 2020September 2nd, 2020Newsletter

 

NFL Names Invisalign
Official Clear Aligner Sponsor

 

Axcess Worldwide (AXW) is excited to be working alongside Align Technology as the company launches their highly anticipated National Football League (NFL) partnership, multiple high profile team and player partnerships. As the Official Clear Aligner Sponsor of the NFL, the partnership will afford the Invisalign brand the opportunity to be featured alongside NFL content in national media campaigns, create in-office marketing programs for patient awareness and engagement, and generate sales.

Additionally, a variety of league level, team, and player activations will be executed to drive consumer awareness and increase demand for orthodontic care. As an official licensee for all 32 NFL teams, patients will be able to customize their Invisalign experience and show passion for their favorite teams, driving brand loyalty.

The partnership was announced utilizing a variety of strategic elements including high-profile talent such as New Orleans Saints captain Cam Jordan on Good Morning Football social and media coverage across a large variety of outlets, key team partner announcements and an exciting NFL Films video.

Axcess Worldwide is honored to be continuing our work with the Invisalign team, consulting on brand strategy, partnership marketing, and the overall execution of their NFL, team, and player partnerships.

 

Noteworthy Articles / Press

 

https://www.nfl.com/news/invisalign-brand-named-official-clear-aligner-sponsor-of-the-nfl

https://www.forbes.com/sites/kristidosh/2020/08/03/invisaligns-partnership-with-the-nfl-gives-doctors-and-consumers-new-options/#7a14e2e779fe

https://www.patriots.com/news/invisalign-brand-named-official-clear-aligner-sponsor-of-the-nfl

https://www.giants.com/news/giants-partner-with-align-technology-s-invisalign-brand-as-the-official-smile-of

https://www.dentistrytoday.com/news/industrynews/item/6762-nfl-names-invisalign-its-official-clear-aligner-sponsor