In the depths of the recession, The Venetian | The Palazzo needed to fill rooms and IHG wanted a flagship on the Las Vegas Strip — but no existing model could deliver both. So we invented one.
We designed a first-of-its-kind alliance connecting the two through shared loyalty and booking power, without a traditional franchise or management agreement — opening the Strip’s most iconic address to millions of IHG loyalty members.
IMPACT
A first-of-its-kind alliance model · Access for millions of IHG loyalty members · A template the hospitality industry has emulated ever since.