NetJets and Wynn Resorts shared the same customer, the world’s most discerning traveler, but no way to reach them together. We built one.
The partnership wove tailored private-aviation experiences and exclusive owner benefits into a single membership world, anchored by the now-legendary NetJets–Wynn Poker Invitational, hosted by Richard Santulli, Warren Buffett, and Steve Wynn. It became one of luxury hospitality’s most coveted invitations, and one of its most imitated partnership models.
IMPACT
Deeper loyalty and new-customer acquisition for both brands · One of luxury hospitality’s most recognized partnership programs · Still delivering value more than a decade later.