Dear Friends,
Hoping all are off to a wonderful new year!
As we reflect on the past year, we are deeply grateful for our remarkable family of brands and partners. 2024 marked our 25th anniversary! And no surprise, it was our most successful year to date.
As we begin 2025, our hearts go out to so many close friends in Los Angeles. Living in Southern California, it’s difficult to witness the absolute devastation of the recent wildfires. Many of you know that Zach Steinfeld, our Chief of Staff, lost his family home and childhood neighborhood in Pacific Palisades. Watching him navigate this immense personal loss has served as a reminder of how precious not just our homes, but the memories and communities tied to them, truly are. Alongside Zach, several of our team members and brand partners have been deeply affected. In the face of hardship, we find strength in coming together, resilience in adversity, and hope in the silver linings ahead.
Featured below in the Axcess Family Members in the News section is Remembering Bernie Marcus. When I moved to Atlanta in 1999, Bernie became a close friend, Rabbi, and mentor. His support of Atlanta’s After School All Stars, which I chaired for over 20 years, was beyond extraordinary. He provided tens of millions of dollars to our programming that materially impacted the most at risk youth in our community. I’ll always remember Bernie not as the maverick businessman, but as the role model philanthropist, who transformed millions of lives in the most positive way.
We remain tremendously grateful for our Axcess community, and as always, we invite you to reach out if there are meaningful opportunities to collaborate with the brands highlighted here or any of our Axcess family members.
Warm Regards,
Kirk, Brett, and the Axcess Team
New Axcess Family Members
Silo Ridge Masters
Axcess is thrilled to partner with Silo Ridge Masters, a premier equestrian event in the scenic Hudson Valley. Silo Ridge blends luxury living and world-class show jumping, offering an exclusive experience for competitors, spectators, and sponsors. The event brings together Olympic athletes, renowned trainers, and passionate supporters, all while benefiting the local community. We’re excited to support Silo Ridge in curating unique brand partnerships, enhancing the guest experience, and elevating this extraordinary event. Learn more
AXW Featured Work
Artisans of Wine and Food at The Boca Raton
Axcess is proud to announce its collaboration with The Boca Raton for the inaugural Artisans of Wine & Food, a prestigious three-day celebration of exceptional food, wine, and philanthropy that took place from January 17-19, 2025. This three-day event showcased Napa Valley’s finest winemakers, with over 75 leading vintners in attendance, making it the largest collection of Napa Valley wines outside of the region itself. Paired with exquisite culinary experiences curated by over 20 renowned chefs, including Michelin-starred Fabio Trabocchi, the event promised an indulgent experience for all attendees.
Guests enjoyed a host of immersive experiences, including a Vintners Invitational Golf Tournament, a series of educational winemaker sessions, and a curated Tasting Pavilion featuring more than 125 world-class wines. The weekend culminated in a grand Gala & Charity Auction, which raised over $600,000 for the Boys & Girls Clubs of Palm Beach County and Napa Valley. Axcess family members, including Sentient Jet, Panerai, Exclusive Resorts, and Caviar Russe, were present, further elevating the luxury experience. This signature event helped reinforce The Boca Raton’s status as a premier destination for food, wine, and cultural excellence. Read More See Recap
SkyView and Delta Highlight Expanding Partnership at CES 2025
At CES 2025, Delta Airlines CEO Ed Bastian introduced SkyView’s circadian lighting technology during his keynote, marking a significant step in their growing partnership aimed at improving passenger wellness. SkyView’s innovative lighting mimics natural daylight patterns, helping regulate sleep, mood, and cognitive function, ensuring travelers stay alert and well-rested, regardless of time zones.
Currently featured in select Delta One lounges at JFK and LAX, SkyView’s lighting is already enhancing the travel experience by creating a more rejuvenating environment for passengers. This collaboration, still in it’s early stages, aims to expand into Delta’s in-flight cabins, bringing the benefits of circadian lighting to long-haul flights. Axcess has been instrumental in facilitating this partnership, connecting SkyView with Delta’s executive team and supporting the ongoing relationship. Stay tuned for more updates as we continue to help redefine the future of wellness in air travel. Read More
Caviar Russe at Bergdorf Goodman
Axcess is proud to have facilitated the partnership between Caviar Russe and Bergdorf Goodman. This exclusive collaboration, which ran through December, showcased Caviar Russe’s artisanal caviar on Bergdorf Goodman’s 4th Floor, where guests enjoyed tastings every Thursday through Sunday from 2-6 pm. Caviar tins were also available for purchase on the 7th Floor.
The caviar was also featured at Bergdorf’s customer holiday event closing the store for the brand’s top 200 customers. Through strategic touchpoints, including the restaurant menu, point-of-sale displays, and online presence, this collaboration strengthened the visibility of Caviar Russe and aligned with Bergdorf Goodman’s premium brand offering.
Panerai sits down with the Navy Seals at The Boca Raton
Axcess had the pleasure of bringing the Panerai / Navy Seal partnership to the members and guests of the Boca Raton. The event celebrated Panerai’s longstanding relationship with the U.S. Navy SEALs and the National UDT Navy SEAL Museum, offering an insightful discussion about the values of teamwork, resilience, and service.
The event was moderated by Aileen Schiro, Senior Director of Brand Communications, Partnerships, and Events at Panerai, a close colleague of the Axcess team. Read More
Messika Holiday Activations from Coast to Coast
Axcess is thrilled to have orchestrated multiple high-profile activations with Messika, the luxury jewelry maison. This included a stunning holiday lobby takeover at L’Ermitage Beverly Hills, where custom-made Messika ornaments adorned the hotel’s Christmas tree and lobby.
Additionally, Axcess facilitated an exclusive event with Valérie Messika, the founder and artistic director, at The Boca Raton. Guests enjoyed a champagne reception, shopping, and a private lunch with Valérie, learning about the design inspirations behind Messika’s avant-garde diamond jewelry. See Video
AXW Family Members in the News
Remembering Bernie Marcus
The Home Depot is deeply saddened by the passing of our beloved founder, Bernard Marcus. To us, he was simply “Bernie.” Bernie was an inspiration in many ways. He was a master merchant and a genius with customer service. Together with Arthur Blank and Ken Langone, Bernie helped create a nation of doers who could tackle any project, large or small. He loved our customers. He also loved the associates who made the company what it is today.
More than anything, he deeply believed in the company’s core values, particularly that of giving back. He never lost sight of his humble roots, using his success not for fame or fortune but to generously help others. In business and in charity, Bernie was unparalleled in generosity and goodwill. Read More
FIFA announces multi-year agreement with Rock-it Cargo as Official Logistics Provider of FIFA World Cup 26™
LOS ANGELES–(BUSINESS WIRE)–FIFA has selected Rock-it Cargo, a Global Critical Logistics (GCL) company, as the Official Logistics Provider of the FIFA World Cup 26™ – the game-changing edition of the tournament set to take place across 16 Host Cities in Canada, Mexico and the USA from 11 June to 19 July 2026.
Rock-it Cargo will help FIFA create history, providing multi-year planning, management and event-logistics services as the FIFA World Cup™ expands to 48 teams and 104 matches across three countries and 16 Host Cities in 2026. Appointed following a highly competitive request-for-proposal process, Rock-it Cargo demonstrated exceptional experience in planning and delivering event logistics to the world’s most complex and high-profile sporting and entertainment events. Read More
Bloom Energy Announces Gigawatt Fuel Cell Procurement Agreement With AEP To Power AI Data Centers
SAN JOSE, Ca., November 14, 2024 – Bloom Energy (NYSE:BE), the world leader in stationary fuel cell power generation, announced that it has signed a supply agreement with American Electric Power (AEP) for up to 1 gigawatt (GW) of its products, the largest commercial procurement of fuel cells in the world to date. As part of this agreement, AEP has placed an order for 100 megawatts (MW) of fuel cells with further expansion orders expected in 2025.
The agreement expands Bloom’s previous work with AEP to deploy solid oxide fuel cells (SOFCs) in commercial and industrial settings. Bloom Energy’s fuel cell solutions can be rapidly deployed and offer very high availability – a combination of attributes that are not offered by any other commercial solution. Bloom fuel cell deployments have very high-power density, 100 MW per acre. The initial installation of Bloom’s fuel cells will help meet the immediate power of AI data centers. Read More
Orlando Pride win 2024 NWSL Championship, bringing first professional, Major-League trophy to the City of Orlando
The No. 1 Orlando Pride defeated No. 2 Washington Spirit by a 1–0 scoreline on Saturday night at CPKC Stadium to win the 2024 NWSL Championship, the first in team history. The Pride finish the 2024 season as the NWSL Shield Winners and the 2024 NWSL Champions, the first time since 2019 a team completed the double, and become the first professional sports team from Orlando to win a major league trophy.
The win caps off a storybook season for the Pride, who broke the league record for most points in a season (60), most wins in a season (18) and most clean sheets in a season (13). The Pride also finished the 2024 season unbeaten at home with a record of 10-0-3 during the regular season along with victories at Inter&Co Stadium in the quarterfinal and semifinal rounds. The Pride were also riddled in End-Of-Year NWSL Award winners, including Seb Hines as NWSL Coach of the Year, Emily Sams as Defender of the Year and five Best XI winners including Sams, Marta, Barbra Banda, Anna Moorhouse and Kerry Abello. Read More
Tiger Woods, Rory McIlroy do battle in TGL’s most entertaining match to date
Engaged players, impressive shots and a tense overtime match combined for a fun evening of indoor golf. The new-car smell is off TGL, the tech-infused indoor golf league, and now it’s up to the competition and the players to maintain the interest in the fledgling league. Monday night featured the most star power yet — both Tiger Woods and Rory McIlroy, TGL co-owners, were in action — as well as its most competitive match to date. Woods’ Jupiter GC defeated McIlroy’s Boston Common in overtime, 3-3 (2-0), in what was easily the most lively night in the league’s short history.
Both Woods and McIlroy provided some highlight moments, some memories of majors past, and one true hell-yeah moment — no, seriously — when Woods followed McIlroy by draining a long putt to save the hole and rally the crowd. No, it wasn’t Augusta National on a Sunday afternoon, but it was some good weeknight golf fun. Read More
Hut 8’s Strategic Bitcoin Reserve Surpasses $1 Billion in Market Value with Purchase of $100 Million of Bitcoin
MIAMI, FL, December 19, 2024 (GLOBE NEWSWIRE) – Hut 8 Corp. (Nasdaq | TSX: HUT) (“Hut 8” or the “Company”), a leading, vertically integrated operator of large-scale energy infrastructure and one of North America’s largest Bitcoin miners, today announced the purchase of approximately 990 Bitcoin. The aggregate purchase price of the acquired Bitcoin was approximately $100 million, or an average of approximately $101,710 per Bitcoin.
Combined with the Bitcoin held prior to this purchase, Hut 8’s strategic Bitcoin reserve now totals 10,096 Bitcoin with a market value of more than $1 billion as of December 18, 2024. Based on publicly available information, the Company believes this positions it as one of the ten largest corporate owners of Bitcoin in the world. The 10,096 Bitcoin held in reserve were acquired through low-cost production and the strategic at-market purchase announced today for a realized average cost of $24,485 per Bitcoin. The purchased Bitcoin will play a central role in an innovative financing model for the Company’s previously announced fleet upgrade. Read More
PFL Road to Dubai Champions Series Airs Live on Max in the U.S. Jan. 25
NEW YORK (January 15, 2025) – The Professional Fighters League (PFL) is thrilled to announce that its first card of 2025, PFL Road to Dubai Champions Series, will stream live in the U.S. on Max on Saturday, January 25 beginning at 10:30 am EST.
Headlining the event is undefeated Bellator Lightweight World Champion Usman Nurmagomedov (18-0), who will defend his title against Ireland’s Paul ‘Big News’ Hughes (13-1), reigniting one of MMA’s most intense rivalries: Dagestan vs. Ireland. In the co-main event, former Bellator Light Heavyweight Champion Vadim Nemkov (18-2) takes on former Minnesota National Guard sergeant Tim Johnson (18-2) in a thrilling Heavyweight bout. The action will take place at the iconic Coca-Cola Arena, located in Dubai’s vibrant City Walk. Read More
Cosm now an appealing No. 2 attraction in sports-adjacent mixed-use developments
With locations in Hollywood Park (Inglewood, Calif.) and Grandscape (Dallas) now open — and two more on the way — Cosm has made the leap from cool concept to reality. The company has combined an immersive, planetarium-style sports programming experience with a high-end sportsbook/sports bar environment in a singular venue. The concept has attracted the interest of the industry as a secondary lead attraction in sports venue-adjacent mixed-use developments, said Cosm SVP/Venues and Experience Tyler Washburn.
Essentially, any team or developer working on such a project has spoken with Cosm, Washburn said. The $5 billion Centennial Yards development in Atlanta will be home to one of the two new Cosm locations already announced — the other will be in Detroit. Both are supposed to open in 2026. The Centennial Yards location has real upside given the development’s location next to both State Farm Arena and Mercedes-Benz Stadium, the latter of which will host eight matches during the 2026 FIFA World Cup. Read More